Start Your Next Story with the “I am here” Pattern
Use this technique to get a draft story going.
Why Writers and Marketers Don’t Agree on the Nature of Good Storytelling
Brand storytellers could do better if they focused customer needs.
One Billion or 1B? You’re Asking the Wrong Question
Make sure your writers see the forest from the trees.
There’s More to Thought Leadership Than Aphorism
Aphorisms are short statements, usually in the form of observations or instructions, that express a general truth. The best aphorisms are effective attention-getters, and they’re easy to memorize. Two of my favorite examples are “Measure twice, cut once” and “Make do,...Should Every Marketer Demo Coffee at Costco?
A part-time job taught me some valuable marketing lessons.